Posted on October 1, 2014 by tatiana
Yes, we said Ello (that was no spell-check error). Have you heard about this new social network? Blogs and large online media sources have been buzzing about this new platform. This new topic of discussion has been making headlines – but why, you ask? There are millions of entrepreneurs out there with tons of startup ideas. Just look at Instagram, SnapChat, or Twitter for instance. All of these started off as ideas initially, and branched out to become large social networks that are used for personal and professional use. So, what makes this one so special? Well to sum it up in a nutshell – they are completely anti-FaceBook.
Posted on September 17, 2014 by tatiana
Have you ever wondered exactly why a tweet gets “favorit-ed”? You know, that little star that’s located in each tweet’s individual segment after it’s sent to your timeline? Well if you do or you don’t know, today I am going to explain the various reasons behind the action of favorit-ing a tweet (in other words, what encourages followers to favorite a tweet). There are a multitude of purposes for twitter. Whether you’ve created an account purely for personal interests or business communication, I have pretty much narrowed down the 4 basic causes behind the Favorite Tweet function. … Continue Reading
Posted on September 3, 2014 by tatiana
By now, we should all be familiar with the term SEO (if you are somehow affiliated with the marketing industry). If you don’t know what it means then chances are you have at least heard of the term. To cover a distinct definition, I believe Search Engine Land explains it best: “SEO stands for ‘search engine optimization.’ It is the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.” Now that we have that squared away, let’s move forward with the most common misconceptions of SEO. If you’re just getting started, this article should clear up a few of the questions or preconceived notions you may have about search engine optimization. So let’s get started shall we?
Posted on August 7, 2014 by tatiana
Writer’s Block (or “blogger’s block” as some of us refer to it) can be very frustrating. Sure, there are tons of topics to write about online, but what do you do when you hit a wall? I know of many writers and bloggers who can take the simplest topic and turn it into the most interesting novel you’ve ever laid eyes on, but they too reach moments when they’re in need of creative inspiration. In the past we’ve mentioned sources such as HubSpot’s Blog Topic Generator (which I absolutely love). This resource is specifically used for title development. The best part about it is that it is so simple. Enter three nouns of your choice; click “Give Me Topics”, and viola: 5 stellar titles for you to choose from. Now of course you don’t necessarily have to use these, but they definitely can assist you in the brainstorming process.
Another awesome (yet simple) tool for content curation and inspiration: Google Alerts! Yes, I said Google Alerts. All you need is a gmail account, and you’re on your way to receiving some of the internet’s most recent relevant content. From articles to pinterest boards; the digital world is your oyster. The question is: How do you set up your google alerts? Here is a step-by-step guide on how to do that. … Continue Reading
Posted on July 10, 2014 by tatiana
Do you have a snapchat account? The visual application has been making waves among the younger population of social media users. However, recently brands have been catching onto this fact, and perhaps this is why popular brands such as Taco Bell and KarmaLoop have been using it to their benefit.
How is this done, and how is it effectively executed?
Well, that’s what this next post is about. There are a variety of ways that a business can utilize this form of social outreach from a marketing perspective. Of course this goes deeper into the industry you’re in or the product/service you provide. So to summarize this into a simple format to get you started, we’ve broken down the 3 most engaging ways to captivate your audience through the use of snapchat.
Posted on June 18, 2014 by tatiana
You know how the saying goes: If you can’t beat ‘em – Join ‘em. In the today’s tech saavy society, I must say that I agree with this golden old way of thinking as it relates to social media content. For instance, take FaceBook and Instagram for example. These two platforms have become major go-to mediums for social media posting on a wide spectrum. From business to personal branding, these networks have found a way into our hearts and homes (or perhaps I should say “fingertips”). FaceBook has been in the social sector for some years now, blossoming from its original college connection springboard to a worldwide communication phenomenon. So when Instagram created a buzz it was only a matter of time before the two intertwined, joining forces. … Continue Reading
Posted on June 2, 2014 by tatiana
Marketing for small and local businesses can be a bit challenging when you’re in the preliminary stages of a development launch. Ideally, we would all like to hit the ground running, but there’s a multitude of barriers you must cross before any establishments are ready to open. One tool that will benefit you in regards to raising funds: Kickstarter. Today we will be focusing on RUNA: A Peruvian Culinary Experience by Chef Marita Lynn. Marita’s culinary movement is centered on community, culture, and local ingredients. … Continue Reading
Posted on May 14, 2014 by tatiana
In the past we’ve identified the 3 methods behind posting effective and appealing photos onto your instagram account. Today we’re taking a deeper look at instagram marketing campaigns for business, and how they benefit your company’s growth on social media. Okay, so you have an account – Now what? Let’s get started with a few ideas that will send you on your brainstorming journey. Instagram is great for promoting a new product, service, or event closely related to your brand. The best thing about the app is that it’s all very visual, so this is your time to make your content shine in an appealing way that will encourage feedback from your followers.
How Do I Do That? … Continue Reading
Posted on May 1, 2014 by tatiana
By now you probably understand how important it is to apply visual aspects within your social media content. Each well-known platform is constantly adjusting its appearance for this reason alone.
Compelling Image + Remarkable Headline = More Clicks
Think of it as bait, reeling in the prospective visitor. Once you’ve captivated your audience with those key factors, they are then persuaded to move forward and directly follow the link which (as a result) leads to longer viewing durations. We’re not trying to get all SEO on you, but in the end rankings and online presence are a major focus when it comes to online marketing. In our previous article, Content Marketing – Kill the Positives & Bring on the Negative Superlatives, we discuss the importance of applying “shock terms” to enhance your headline’s appeal. We’ve also explained that creating out-of-the-box titles lead to more clicks as well, but in this article we will take it a step further. … Continue Reading