We Have a Winner! – Featured 100 Contest Update
Thanking Everyone – Everywhere!
We finally did it thanks to all of you! Truth Marketing would like to send the largest thank you to everyone who stopped by and liked our FaceBook page. In January we created a kick-off contest with our readers and followers, the Featured 100 Contest, and we are tremendously grateful to announce that with the help of everyone who visited the page we have reached 100 likes! Who is the incredible individual that sealed the deal today? … Continue Reading
Yahoo Acquires Tumblr
Yahoo! Acquires Tumblr – Latest Social Media Buzz
Have you heard? The rumors are true; Yahoo! recently acquired the popular blogging platform: Tumblr. We are all familiar with Yahoo as a widely used email service. The brand also caters to its target audiences who are interested in News (current events), Sports, Finance, Weather, Games, Shopping, Travel… you name it! According to the Tumblr site, it hosts over 109.2 million blogs, averages 51.0 billion posts daily, 900 per second, and receives 300 million unique monthly visitors. Looks like Yahoo may have hit the jackpot. … Continue Reading
The New Vine Craze
Vine Application Creates Buzz
Do you Vine?
If not, I urge you to try it out for yourself to see if you like it. Vine is a fairly new video app available to iPhone 3GS, 4, 4S, 5, iPod touch (3rd, 4th, and 5th generation), and iPad users. What separates this innovation from the rest of its competitors is the ability to create clean, crisp, interesting videos related to a closed network. That is not to say that Vine will not expand to the Google Play Android market, however, it is currently popular as a result of its exclusivity. This app has caused a huge buzz throughout the personal use of it, but this has also transferred into the marketing and branding industry as well! Popular brand names such as Beats by Dre, Urban Outfitters, and Wendy’s have used vine to extend their branding efforts to target audiences within the mobile online community. The White House even utilizes Vine!
“Tell me more”, you say? … Continue Reading
TweetDeck No Longer Supports FaceBook
TweetDeck Eliminates FaceBook Columns
Do you use TweetDeck for social media maintenance? If you’re using the program for twitter management in efforts to monitor multiple client accounts then you have nothing to worry about. However, if you are utilizing TweetDeck as a dashboard panel for your company FaceBook pages, this service will no longer continue as of tomorrow, May 7th. The popular online social management platform has decided to terminate their support of FaceBook.
Who should be aware of this abrupt change?
… Continue Reading
To Ask – or – Not to Ask: That is the Question
Increase Engagement -Start Asking Questions
Social media has become such a vital necessity within the marketing industry. Time and time again, I run across blog articles, FaceBook posts, and tweets from business accounts that are only stating as opposed to asking. What do I mean by this? Don’t get me wrong if you are an expert in your craft it is wise to sell your service via social platforms, and offering your expertise significantly sets you apart from your competitors. However, I cannot stress how important it is to consistently engage with your audience simultaneously throughout the development of online marketing for your brand. … Continue Reading
Pitching Made Simple
Online Business Pitching
Crush Path! What’s that, you ask? A new online pitching opportunity for your business. I stumbled upon this magnificent site on Mashable a few days ago, and instantly became impressed by the product so I decided to conduct further research. Before visiting the site, I stopped by YouTube and viewed a few informative videos of the product… Again, very impressed. So what does it do? … Continue Reading
Slogan Contest
Group One Slogan Contest
Group One LLC, our parent company, is making a few changes over at headquarters! New company slogans are on the way for all affiliated companies, and we’re happy to extend the opportunity to all staff members within our offices. Here at Truth Marketing we value the creative perspective of our fellow team members as well as our co-workers employed within other divisions of the company. After we receive all submissions, a winner will be selected. Stay up to date with us on Twitter and FaceBook to view the announcement of the Slogan Contest Winner!
Captcha Codes: Protect Your Site
Captcha Codes – Secure Website Log-ins
What’s that weird squiggly security field that appears each time we enter passwords online? We’ve all seen them before, and they’re called CAPTCHA Codes. They’ve been prompting us on a more frequent basis. This may have something to do with the fact that recently a group of hackers attacked 90,000 smaller WordPress blogs. (Gasp!) It is extremely important to create complex passwords and usernames in efforts to protect your online information. In February we posted an article, Online Social Hacking, to explain the dangers of internet hacking. We also used an example of Burger King and Jeep’s recent twitter hacks, which went public, and virally spread through headlines of publications like wildfire.
How are hackers able to access this information? … Continue Reading
B2B and B2C SEO
SEO: B2B & B2C Marketing
What good is SEO without the comparison of data during a specific duration of time? You will have nothing to compare it to. SEO tends to be a very controversial topic, especially within the B2B spectrum of marketing. In previous articles we’ve covered the basic aspects of SEO as well as the benefits of its use (see Do New Companies Really Need SEO and Do Companies Really Need SEO Part II). Some view B2C SEO differently, and I’d like to touch on both perspectives within this article today. … Continue Reading
Blogging: Get Inspired
Inspiration Hunting – Creating Blog Content
Whether you have your own business, or your role involves a social media function at work, it is important to brainstorm ideas for content on a frequent basis. Writer’s block doesn’t have to be an issue as long has you have the right method of planning in order. In a previous article, Social Media Priority Lists, we explain the benefits of planning ahead when it comes to your blogs and social media accounts. Today, we want to take it a step further. Let’s dive into the inspirational aspects of blogging! … Continue Reading