Does Your Business Need To Do Some Social Media Spring Cleaning?
Social Media – Spring Cleaning
Alright, the moment we’ve all been waiting for has finally arrived: Spring Time! The season is transitioning, climate is warming up, and it is time to do some de-cluttering for the benefit of your business. Let us not forget the process of re-vamping. Each season brings different perspectives across the board for all of your target audiences on each social media platform. With that being said, it’s time to do some Spring Cleaning. … Continue Reading
Branding: Organic vs. Paid
Online Branding Options:
Paid Vs. Organic
Rankings, hits, clicks, follows, pins, likes… These are all terms associated with social platforms that benefit our businesses by expanding their online presence. Search engine optimization (SEO), keywords, trends, and industry related topics contribute to the enhancement of this process. However, there are two options available within the world of social media once a business decides to use these services. What are these options?
-Paying
Vs.
-Organic … Continue Reading
Freedom of Speech in a Digital World
Social Media Today As it Relates to Business & Freedom of Speech
For decades, our society has been taught that Freedom of Speech and Expression is something of value to be cherished as a right granted to each individual within the United States of America. Completing further research can reassure you that this right exists in many historical and political documents. This article does not challenge this right in any way. However, I would like to expose the different perceptions of this right due to our current high volume usage linked to social media as a society. … Continue Reading
Social Media and the Oscars 2013
Oscars 2013 Made a Huge Impression on Social Platforms
Another huge award show aired last night, The Oscars (2013), and today virtually every social media platform is buzzing with information linking back to the event. Recently we posted an article covering the Grammy’s which took place about two weeks ago. Obviously there are tremendous differences between both of the award shows: … Continue Reading
Online Social Hacking
Protect Your Passwords
Let’s face it; getting hacked is a universal negative. No one wants their personal information exposed to the general public especially social networks. Recently big name brands have had the unfortunate opportunity to fall victim to online social hacking. Imposters posing as the popular brand break into the Twitter, Facebook, YouTube, Instagram accounts, and any other well-known platform linked to the company. Not only do they post as the brand identity, but they are reflecting their false messages among the news feeds and timelines of large amounts of people. Your followers are aware of everything you post so when a hacker is able to use these mediums to their advantage, the brand’s reputation is at stake. Burger King and Jeep can share their perspective on this topic as a result of a personal experience. … Continue Reading
Social Media and the Grammy’s
Hashtag Terms – Grammy Awards
“Did you watch the Grammy’s last night?” is probably today’s most frequently asked question. Whether you tuned into the show, or are just catching up on the details today, social media has definitely left an imprint of hashtags, trending topics, and posts all related to the big event. Mashable posted a great infographic last night indicating the rate at which the nominees soared within relevancy of each popular platform during categories such as: Best New Artist, Song of the Year, Record of the Year, and Album of the Year. Each category presented within the post displayed a comparison of each artist throughout three major networks which included FaceBook, Twitter, and Instagram. … Continue Reading
Endorsement Ideas Are Great for Business
Linking Celebrities to Brand Promotions
We’ve all seen it before: celebrities and popular figures in ads representing major brands. Whether it’s Jennifer Hudson on a Weight Watchers commercial or Eli Manning for a Toyota commercial, these promotions are quite evident. Their purpose is to capture the attention of the viewer and customer (current and potential) in hopes to grab their attention. Once the brand is associated with the popular figure, an interest is drawn, and a connection is made to the business. … Continue Reading
Featured 100 Contest
100th Liker Guest Blogs and Receives Recognition on All Platforms!
Do you love contests? How about blogging? Better yet, how about a blogging contest? Well it isn’t a blogging contest per say but we would love to feature your post on our blog! Recently we shared a post centered on the topic of guest posting and guest blogging. Since then we’ve notice a great increase in “likes” on our FaceBook page. To show our appreciation we are featuring our 100th liker on our website blog. What does this entail? … Continue Reading
New Year – New Marketing Strategies
New Year – New Marketing Strategy
It’s almost 2013! We made it through a hefty load of challenging times. Everything from horrific hurricanes to the presidential election, social media kept us up to speed with all of these changes. With the New Year approaching there are many things we need to take into account in regards to the branding efforts of our businesses. This is especially true for business owners and professionals within the marketing industry. Have you gone through your yearly evaluation of strengths and weaknesses? If so, have you devised a plan to execute an improved marketing plan for this upcoming year? … Continue Reading
Social Media’s Future of Broadcasting with SpreeCast
The Future of Social Media
We are all familiar with the most popular forms of social media, and with that come the sophisticated forms of communication when using these networks. From web to mobile platforms, there seems to be no stopping the rapid progress of the social media industry and all of its innovations. If we want to look back on the progression of communication from a public viewpoint we can start with internet online chatting. Chat rooms on Aim and Yahoo Messenger were especially popular in the late 90’s to early 2000’s. From there we went into a mobile phenomenon linked within texting, and the SMS wave swept the nation (which is still quite popular I might add). Moving on to a more social era, sites such as MySpace and FaceBook took the world by storm connecting friends, family, and just about anyone who had an email account. Status update sharing and link attachment birthed Twitter which keeps their content postings down to 140 characters, for short and sweet content sharing. While all of this was going on video calling (Skype, Oovoo, Tango, and FaceTime) had an impact on a smaller (personal/conversational) scale. Nonetheless, Instagram’s photo-based methods of sharing had a huge impact as well. Now we have: Spreecast? … Continue Reading