Posted on June 11, 2013 by tatiana
Last month we posted an article on The New Vine Craze, and how the application has made a huge impression within the online community. From personal to business branding, vine is becoming more and more popular in the marketing and social media industry. Doesn’t this sound familiar? (*Coughs* Instagram)
Once upon a time the popular photo-uploading app, Instagram, made headlines with its simplistic user friendly interface and breathtaking filters. Let’s not forget the huge increase in downloads which occurred once the Android market was granted access to the application. So what is the difference in popularity between these two? … Continue Reading
Posted on June 4, 2013 by tatiana
In today’s society, it is extremely important to brand your product and/or service according to the interest of your target. For example: If you own a swimwear collection, your main objective is to reach out to consumers who are interested in the latest trends in the swimwear industry. One method of advertising that I found to be very unique and effective is Relatable Branding. Separate your business from local competitors by adding an edge to your strategy. What is relatable branding? … Continue Reading
Posted on May 23, 2013 by tatiana
We finally did it thanks to all of you! Truth Marketing would like to send the largest thank you to everyone who stopped by and liked our FaceBook page. In January we created a kick-off contest with our readers and followers, the Featured 100 Contest, and we are tremendously grateful to announce that with the help of everyone who visited the page we have reached 100 likes! Who is the incredible individual that sealed the deal today? … Continue Reading
Posted on May 21, 2013 by tatiana
Have you heard? The rumors are true; Yahoo! recently acquired the popular blogging platform: Tumblr. We are all familiar with Yahoo as a widely used email service. The brand also caters to its target audiences who are interested in News (current events), Sports, Finance, Weather, Games, Shopping, Travel… you name it! According to the Tumblr site, it hosts over 109.2 million blogs, averages 51.0 billion posts daily, 900 per second, and receives 300 million unique monthly visitors. Looks like Yahoo may have hit the jackpot. … Continue Reading
Posted on May 14, 2013 by tatiana
Do you Vine?
If not, I urge you to try it out for yourself to see if you like it. Vine is a fairly new video app available to iPhone 3GS, 4, 4S, 5, iPod touch (3rd, 4th, and 5th generation), and iPad users. What separates this innovation from the rest of its competitors is the ability to create clean, crisp, interesting videos related to a closed network. That is not to say that Vine will not expand to the Google Play Android market, however, it is currently popular as a result of its exclusivity. This app has caused a huge buzz throughout the personal use of it, but this has also transferred into the marketing and branding industry as well! Popular brand names such as Beats by Dre, Urban Outfitters, and Wendy’s have used vine to extend their branding efforts to target audiences within the mobile online community. The White House even utilizes Vine!
“Tell me more”, you say? … Continue Reading
Posted on May 6, 2013 by tatiana
Do you use TweetDeck for social media maintenance? If you’re using the program for twitter management in efforts to monitor multiple client accounts then you have nothing to worry about. However, if you are utilizing TweetDeck as a dashboard panel for your company FaceBook pages, this service will no longer continue as of tomorrow, May 7th. The popular online social management platform has decided to terminate their support of FaceBook.
Who should be aware of this abrupt change?
… Continue Reading
Posted on April 30, 2013 by tatiana
Social media has become such a vital necessity within the marketing industry. Time and time again, I run across blog articles, FaceBook posts, and tweets from business accounts that are only stating as opposed to asking. What do I mean by this? Don’t get me wrong if you are an expert in your craft it is wise to sell your service via social platforms, and offering your expertise significantly sets you apart from your competitors. However, I cannot stress how important it is to consistently engage with your audience simultaneously throughout the development of online marketing for your brand. … Continue Reading
Posted on April 25, 2013 by tatiana
Crush Path! What’s that, you ask? A new online pitching opportunity for your business. I stumbled upon this magnificent site on Mashable a few days ago, and instantly became impressed by the product so I decided to conduct further research. Before visiting the site, I stopped by YouTube and viewed a few informative videos of the product… Again, very impressed. So what does it do? … Continue Reading
Posted on April 22, 2013 by tatiana
Group One LLC, our parent company, is making a few changes over at headquarters! New company slogans are on the way for all affiliated companies, and we’re happy to extend the opportunity to all staff members within our offices. Here at Truth Marketing we value the creative perspective of our fellow team members as well as our co-workers employed within other divisions of the company. After we receive all submissions, a winner will be selected. Stay up to date with us on Twitter and FaceBook to view the announcement of the Slogan Contest Winner!
Posted on April 18, 2013 by tatiana
What’s that weird squiggly security field that appears each time we enter passwords online? We’ve all seen them before, and they’re called CAPTCHA Codes. They’ve been prompting us on a more frequent basis. This may have something to do with the fact that recently a group of hackers attacked 90,000 smaller WordPress blogs. (Gasp!) It is extremely important to create complex passwords and usernames in efforts to protect your online information. In February we posted an article, Online Social Hacking, to explain the dangers of internet hacking. We also used an example of Burger King and Jeep’s recent twitter hacks, which went public, and virally spread through headlines of publications like wildfire.
How are hackers able to access this information? … Continue Reading