In today’s society we are constantly surrounded by images, logos, and design that all drive back to each company’s particular brand. The topic of this article asks: “What does your logo say about your business/brand?” In previous articles, such as Intro Branding Series: What’s Your Meme? and Content vs. Images (Branding Series Part 2), we discuss brand logos and the initial process of developing specific aspects to represent your company’s brand. Service and reputation are key in the development process when finalizing your logo, but not too many people uncover the creative process regarding redesigning your logo. Both are very important, and many consumers/clients tend to accept these changes when they are subtle.Gradually working a logo into a transformation to the final result is something that brands do frequently (refer to our previous article Hidden Messages and New Starbucks Logo), but the main concern is why you want to alter the look and which direction you want to take to reformat it. … Continue Reading
Logos are the faces of a company and its brand. In regards to marketing and design, it is extremely important to have a good one. Simple, Memorable, Timeless, Versatile, and Appropriate are the main ingredients for a great logo recipe. Can you identify these popular logos by only seeing a small black and white portion?