B2C Branding: Can You Relate?
Branding In A Way That Relates
In today’s society, it is extremely important to brand your product and/or service according to the interest of your target. For example: If you own a swimwear collection, your main objective is to reach out to consumers who are interested in the latest trends in the swimwear industry. One method of advertising that I found to be very unique and effective is Relatable Branding. Separate your business from local competitors by adding an edge to your strategy. What is relatable branding? … Continue Reading
Yahoo Acquires Tumblr
Yahoo! Acquires Tumblr – Latest Social Media Buzz
Have you heard? The rumors are true; Yahoo! recently acquired the popular blogging platform: Tumblr. We are all familiar with Yahoo as a widely used email service. The brand also caters to its target audiences who are interested in News (current events), Sports, Finance, Weather, Games, Shopping, Travel… you name it! According to the Tumblr site, it hosts over 109.2 million blogs, averages 51.0 billion posts daily, 900 per second, and receives 300 million unique monthly visitors. Looks like Yahoo may have hit the jackpot. … Continue Reading
The New Vine Craze
Vine Application Creates Buzz
Do you Vine?
If not, I urge you to try it out for yourself to see if you like it. Vine is a fairly new video app available to iPhone 3GS, 4, 4S, 5, iPod touch (3rd, 4th, and 5th generation), and iPad users. What separates this innovation from the rest of its competitors is the ability to create clean, crisp, interesting videos related to a closed network. That is not to say that Vine will not expand to the Google Play Android market, however, it is currently popular as a result of its exclusivity. This app has caused a huge buzz throughout the personal use of it, but this has also transferred into the marketing and branding industry as well! Popular brand names such as Beats by Dre, Urban Outfitters, and Wendy’s have used vine to extend their branding efforts to target audiences within the mobile online community. The White House even utilizes Vine!
“Tell me more”, you say? … Continue Reading
To Ask – or – Not to Ask: That is the Question
Increase Engagement -Start Asking Questions
Social media has become such a vital necessity within the marketing industry. Time and time again, I run across blog articles, FaceBook posts, and tweets from business accounts that are only stating as opposed to asking. What do I mean by this? Don’t get me wrong if you are an expert in your craft it is wise to sell your service via social platforms, and offering your expertise significantly sets you apart from your competitors. However, I cannot stress how important it is to consistently engage with your audience simultaneously throughout the development of online marketing for your brand. … Continue Reading
Captcha Codes: Protect Your Site
Captcha Codes – Secure Website Log-ins
What’s that weird squiggly security field that appears each time we enter passwords online? We’ve all seen them before, and they’re called CAPTCHA Codes. They’ve been prompting us on a more frequent basis. This may have something to do with the fact that recently a group of hackers attacked 90,000 smaller WordPress blogs. (Gasp!) It is extremely important to create complex passwords and usernames in efforts to protect your online information. In February we posted an article, Online Social Hacking, to explain the dangers of internet hacking. We also used an example of Burger King and Jeep’s recent twitter hacks, which went public, and virally spread through headlines of publications like wildfire.
How are hackers able to access this information? … Continue Reading
B2B and B2C SEO
SEO: B2B & B2C Marketing
What good is SEO without the comparison of data during a specific duration of time? You will have nothing to compare it to. SEO tends to be a very controversial topic, especially within the B2B spectrum of marketing. In previous articles we’ve covered the basic aspects of SEO as well as the benefits of its use (see Do New Companies Really Need SEO and Do Companies Really Need SEO Part II). Some view B2C SEO differently, and I’d like to touch on both perspectives within this article today. … Continue Reading
Does Your Business Need To Do Some Social Media Spring Cleaning?
Social Media – Spring Cleaning
Alright, the moment we’ve all been waiting for has finally arrived: Spring Time! The season is transitioning, climate is warming up, and it is time to do some de-cluttering for the benefit of your business. Let us not forget the process of re-vamping. Each season brings different perspectives across the board for all of your target audiences on each social media platform. With that being said, it’s time to do some Spring Cleaning. … Continue Reading
Branding: Organic vs. Paid
Online Branding Options:
Paid Vs. Organic
Rankings, hits, clicks, follows, pins, likes… These are all terms associated with social platforms that benefit our businesses by expanding their online presence. Search engine optimization (SEO), keywords, trends, and industry related topics contribute to the enhancement of this process. However, there are two options available within the world of social media once a business decides to use these services. What are these options?
-Paying
Vs.
-Organic … Continue Reading
Guest Posting Vs. Guest Blogging
Guest Blogging and Guest Posting Among Multiple Audiences
Do you blog? Pretty much everyone in today’s social media-driven society is asking that question, voluntarily promoting their own platform, or recommending their favorite subscriptions. The categories are endless: Fashion, Cooking, and How-To’s/DIY’s… You name it! If there is an interest in the topic, someone has already written about it and posted it onto their Tumblr, WordPress, or any other hosting platform available online. With that being said I am sure we are all familiar with the term “blog”, but what about Guest Blogging or Guest Posting? If you’re new to the wonderful world of blogging and are just breaking into the social media method of marketing for your business, you probably want to know what the difference is. … Continue Reading
Do Companies Really Need SEO Part II
SEO Will Benefit Your Business
This post is a follow up article which covers a story I wrote back in July entitled (you guessed it): Do New Companies Really Need SEO?
For those of you aren’t familiar with that post, I will give you a recap. A very dear friend of mine had just recently opened a brand new cupcake business in a small town. She was noticing progress in her sales, and since business started booming she inquired about social media and SEO integration. Initially, she hadn’t been very enthusiastic about the entire idea for many reasons. I proceeded to explain why it is very important to utilize these marketing efforts, especially when a business is doing well for itself. … Continue Reading