We live in a world full of new, exciting, and innovative inventions. Technology is constantly on the rise, and most of the time a simple idea can turn into a huge success leaving big impressions on media and the press. Re-creating inventions and successful products that are continuously in high demand is a pretty smart way to go, and IKEA adopted this strategy by putting a trademark on their new camera. Recently, I have been stumbling upon blog articles which indicate that the modern design furniture store we are all familiar with is putting a new spin on things. This digital camera is unlike any other you’ve presently seen on the market: it’s made out of cardboard!

I know what you’re thinking; there is no way I’m buying a cardboard digital camera, but perhaps this brief description may change your perception. It is rumored that this will be one of the cheapest digital cameras, and as of now it is said to be available in the UK before we can actually buy it here in the states. It is called the KNÄPPA (English translation is snap), and although there is a different look to the traditional digital camera it is a very simple product. The main goal IKEA was trying to reach here was to leave an impression on their customers.  It is very thin, light weight, and only requires two AAA batteries. The KNÄPPA is great for those who only want to snap pictures in an instance, and upload them onto their computers quickly. IKEA PS actually has a video which demonstrates how to use the camera, and displays how to share and connect with other users/customers that seek inspiration to re-design their homes. The idea is very unique, because this product now infuses furniture shopping with personal interest and technology.

The camera may not be as sophisticated as other hi-tech products, but the modern trendy look and simplicity leaves IKEA to be noted as one furniture store that is willing to appeal to their customers’ needs. With the USB port, it only takes a moment to upload the images of your newly renovated space to the internet. What are your thoughts on the KNÄPPA? Was this a great way to create a buzz around IKEA from a marketing standpoint, or do you think this only leaves room for criticism?