What’s Your Meme?
A Meme in this case would be considered a style, usage, or idea which is passed along from one major figure to another. Many like to call this an “it factor” as well.
Getting Started With Simple Joggers…
Gei-co, Goo-gle, Twi-tter, and Best-Buy all have three things in common. Yes, all three of them belong to different industries but they have adopted a strategy which has streamlined their image. Let’s look at the very beginning. Each business created a name for their brand with the intentions of leaving a lasting impression. Although these reasons vary, the original platforms of the creative process are the same. In this article, you will notice the similarities I have chosen to exemplify.
1) Look at the root words here:
1 or 2 vowels which enhance their identical sound
+2 beginning and ending sets of consonants
Memorable Words (or Simple Joggers: words that are short, and easy to familiarize yourself with)
2) Color Schemes:
- Google: Multi-Colored (Blue, Red, Yellow, and Green)
- Geico: Dark Blue and White
- Best Buy: Navy Blue and Yellow
- Twitter: Light Blue and White
All three of these brands incorporate the color blue in their logos. Blue is a peaceful, calm, and tranquil color associated with loyalty. Perhaps companies use this color to reflect a loyal and relatable brand personality to their clients or customers (potential and current). Either way this common denominator serves as a helpful aid in creating an unforgettable presence to the public.
Gecko- Similar to the word Geico
Google’s Letters- Linked to content/search terms and information
Yellow Tag Best Buy Logo- Latest deals; yellow enhances concentration
Little Bird- Draws a connection to the similarity within the product name. When you think of the “Tweet” sound, you think of birds. Hence the action of tweeting tied to the image they’ve selected.
Each symbol chosen to represent the brand made the name memorable by association to the image.
The creation of an “It” factor doesn’t typically appear overnight. This portion of the creative process is very well thought out, and extremely important. Every business takes these three portions into consideration, because this is the staple your company leaves behind as you develop and continue to solidify your branding technique. No, we’re not asking you to splatter the color blue onto your logo. However, if you are a new business and would like to start brainstorming ideas with your marketing team you MUST remember that simple joggers hold a heavy weight in the minds and memories of your audience and potential consumers. The more straightforward the better because you will be able to draw a familiarization to the product name, company, or service.
So what’s your Meme?
Our “Branding Series” continues as we discuss other website branding debates in our upcoming articles.
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