Most brands have Facebook pages. Marketing strategies are commonly linked to tie in major online social networks, so if you are technologically in tune with today’s “Virtual Society” it is imperative that you create an account for your brand/company. Why stress the issue?.. It makes a huge impact, and the difference is measurable. There are so many ways to track your progress and feedback online using many social media platforms, but Facebook is essentially the most popular.  I’m going to highlight specific aspects surrounding the improvements which can transform the success of your marketing strategy through the utilization of the social networking site.

Wall Posts

Similar to that of a blog, the traditional wall post is a thing of the past. Since Facebook integrated their new timeline feature wall posts have become great ways to:

-Promote your company, events, and services

-Analyze your reach, presence, and progress

-Post visual and content based information

-Directly interact with your fans

The list is endless, and there is so much you can do with the wall post function. Whether your company is new to Facebook, or you’ve just started getting involved in updates for your marketing campaign, wall posts are a huge factor.

Likes

After completing further research I stumbled upon great infographics which were clear and concise regarding the link between Facebook and online branding. For instance, here is a short explanatory graphic which goes into the general statistics of wall posts and ‘likes’ from a  marketing perspective. It refers to special offers, promotions, and purchases on the site which commonly stem from likes and vice versa. Another graphic displays the rate at which most users like a page from the researchers at Crowd Science.  If someone likes your updates, wall posts, or just your entire page in general you know you’re doing something right. With that being said, once you can grasp an engaging angle make sure to continue with this pattern of marketing because it can only benefit your brand. Sure, likes may be a little difficult to obtain at first but this is why you return the favor. Go ahead; it never hurts to like a fan or another company’s page.

Have you liked a company’s Facebook page based on their branding strategy and marketing technique? If so, name a few of your favorites. We would love your input, and would like to analyze your feedback. Which brands would you say are the most liked and/or visited, and why?