Posted on May 22, 2012 by tatiana
Do you remember back in February during the Super Bowl when our jaws dropped, and we all shared a few laughs at those great commercials they roll out every season? Of course you do! There are so many brands aired during those breaks: Doritos, Budweiser, Coca-Cola, and Mercedes just to name a few. Although these were all very entertaining to me, and extremely creative from a marketing perspective, I was captivated by one in particular. The best ads, I feel, are constantly aired even after the Super Bowl and the 2012 Best Buy commercial was definitely one of them.
If you haven’t watched this advertisement already, you will notice the clip identifies all of the recent major innovators within the cell phone industry.
1) Philippe Kahn (creator of the camera phone)
2) Ray Kurzweil (the inventor of text-to-speech)
3) Daniel Henderson (the ability to share cell phone videos)
4) Chris Barton and Avery Wang (creators of Shazam a music finder app)
5) Jim McKelvey (inventor of the phone credit card reader)
6) Kevin Systrom (creator of the large-and-in-charge picture app Instagram)
7) Neil Papworth (inventor of the text message)
8) David and Paul Bettner (created Words With Friends; a popular smart phone app)
Whether you’re familiar with all of these inventions, inventors, or are just finding out about the mystery men behind the magic Best Buy found a great way to pay homage to these people. They definitely have made a huge impression on the way we live, interact, share interests, and do business. After tying all of these introductions together, Best buy then explains that they have “Created a better way to buy a Smartphone… any phone, any carrier, and all of their plans. With lots of unbiased advice” The end of the commercial plants a hash tag trend for the company’s brand on twitter. Great tactic for Best Buy, and a great way to create awareness by surrounding popular interests of their consumers while linking it back to their brand.
Speaking of brands, I leave you with another funny commercial which (of course) is brand related:
1800-Contacts “Special Eyes” (I do apologize for the poor quality)
What are some of your favorite Super Bowl commercials, and what brand has left such an impression in your mind that you even went as far as purchasing the service or product?