Posted on June 19, 2012 by tatiana
After yesterday’s article, it was simply imperative that I watch and review “The Glass House”. So, what were my thoughts? I thought the first showing was very interesting, and I have absolutely no doubt in my mind that the viewers watching, those who participated on the social networking end of it, and critics would say the same. It did have a Big Brother feel to it, but the social game and jolt of outgoing personality definitely separated itself from all other traits linked to that show.
The compilation of games, people, and general demographics were very well thought out for audience interest. All of the rooms were made entirely of glass which meant absolutely no privacy whatsoever. The contestants were separated into two teams, and as the show continues you are able to see firsthand how the audience controls everything that they do. When it came to regular activities this was fascinating, but the social games increased the show’s “spark”. Like all reality shows, there were people whose personalities were a little overbearing, but as the episode ended there were two contestants placed in Limbo.
“Limbo’, on The Glass House is the phase of separation in which two contestants have been chosen, for whatever social audience-based reason, to go head-to-head in an intense battle to stay in the house. One person will be going home next Monday night on the second episode, but with all that being said from a marketing perspective this show’s idea is marvelous. In regards to the integration of social media, this reality show is not only boosting its ratings with television viewers, but by accumulating an online presence with live streams, Twitter, and Facebook utilization.
CBS may be arguing with ABC because of this, but in all actuality The Glass House puts a spin on things by appealing to our new virtual culture (not to mention Big Brother airs July 12th so in all essence this show received a head start).
Did you watch the show? If so, what were your thoughts on the marketing aspects applied here? Do you think ABC is onto something? Or is this just another reality show blunder added to the recipe of short lived success stories? Your comments are welcomed.