Marketing consists of so many important factors, but primarily it all goes back to tracking the impressions your company leaves on its current and potential customers. With the recent rise in popularity surrounding online social networks and media, it is quite simple to just type in a question in any search bar to receive feedback involving your company’s service. Currently, I’ve began noticing the increase of integration linking systems (similar to Google Analytics) that enable you to visualize your site/profile reach. So with that being said, is your business taking advantage of these perks?

Analyzing clicks, page views, and bounce rates are especially important when your new business first jump-starts an online presence. There are many different sources your business can use for your business web page, but our top two favorites are Google Analytics and SEOmoz. Your company can try out both to see which platform you prefer, but if you don’t have these systems and are already on social networks, you may still have the option to track records from their site as well. Ahhh, the wonderful world of admin access!

Does your company have a LinkedIn or FaceBook profile? If you do, then you are in luck because there are new ways which permit your administrators to view the traffic which takes place on your profile. On LinkedIn there is an analytics tab which presents the visitor traction and page views on a chart (monthly) set according to the campaign you provide. Facebook has an admin panel, as we’ve discussed in our previous article entitled “Facebook Alterations Part 1”. The insights function provides a chart to the administrator which reflects how many posts, who is talking about them, and your profile reach.

This is great marketing assistance from social networks! Not only are businesses able to track their online presence, but they want to update their profiles on the network more frequently due to the accessibility of this beneficial information. I feel this is only the beginning of what is yet to come within the integration of marketing for businesses in social networks. Who’s next: Twitter, Tumblr, WordPress? Only time will tell, but with time comes change.